Senior Product Designer · UK

Designing calm, human-centred digital experiences.

I’m Tobi, a product designer focused on clear, accessible interfaces and services. I’ve worked with public-sector teams to redesign complex tools into simple, trustworthy experiences.

Currently at Made Tech Based in the UK

Selected focus

  • Product & UX Design
  • Service Design
  • Design Systems
  • Public Sector

Recent work includes weather experiences, anti-social behaviour reporting services, and AI-assisted tools for internal teams.

Selected work

Projects that balance clarity and impact.

A snapshot of recent projects where I’ve shaped end-to-end product experiences, from insight to delivery.

Public Sector · Product & UX

Met Office — “At-a-Glance” Weather Experience

Redesigning a core weather view to be clearer, more accessible, and more useful at a glance for millions of UK users.

Role
Senior Product Designer
Focus
Interaction design, IA, prototyping, accessibility

Service Design · Public Sector

Anti-Social Behaviour Reporting Service

Designing an evidence-based reporting journey that works for both residents and local authorities, under real-world constraints.

Role
Product & Service Designer
Focus
Journey mapping, service flows, prototyping, testing

Internal Tools · AI

“Redbox” — AI-Assisted Tooling for Policy Teams

Helping internal teams explore AI to streamline their workflows, with an emphasis on trust, clarity, and safe experimentation.

Role
Product Designer
Focus
Concept design, flows, UI, prototyping

Design Systems · Multi-team

Shared Patterns & Design System Support

Supporting teams to work faster with consistent patterns, components, and documentation that balance flexibility and rigor.

Role
Product Designer
Focus
Component design, documentation, design ops

About

Designing with calm, clarity, and intent.

I’m a UK-based Senior Product Designer with experience across public-sector services and digital products. I enjoy taking complex, messy domains and shaping them into clear, confident experiences that people can trust and understand.

My work spans research, interaction design, service design, design systems, prototyping, and working closely with engineers and delivery teams to ship high-quality products.

What I work on

  • Product & UX design
  • Service & journey design
  • Design systems & patterns
  • Prototyping & interaction design

How I like to work

  • Collaboratively with cross-functional teams
  • Grounded in research and evidence
  • Iterative, transparent, outcomes-focused
  • Healthy balance of craft & pragmatism

Contact

Let’s talk about your team, product, or project.

Whether you’re hiring, exploring a collaboration, or want to talk about product design in the public sector, feel free to reach out.

Or email me directly at hello@tobiadebisi.com.